Monetization

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Create new digital products

Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.

Monetize new audiences

Monetize your first-party data by packaging and selling segments to ad partners and/or developing second-party data sharing relationships via Data Clean Rooms.

Improve ad performance

Tailor messages to audiences onsite or through connections with ad tech platforms. Whether they are anonymous or known individuals, improve engagement with ads onsite by leveraging data in a unified customer profile.

Roularta Expands Target Audiences 6x With Look-Alike Modeling
Discover how Roularta uses consented, first-party data to expand target audiences with look-alike modeling.
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Blog
Expanding Your CDP Use Cases: Publishers
Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.
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Blog
Audience Monetization: A Powerful Revenue Opportunity
Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.
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Blog
The Data Monetization Playbook for Brands
Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.
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