AI & Analytics

Learn how database marketing uses customer data to improve targeting, personalization, retention, and measurable revenue growth.

AI-assisted development is changing how teams prototype, iterate, and ship. Here’s how we’re approaching the shift of AI in product management at BlueConic.

Learn what marketing analytics are, why they matter, and how teams use them to measure performance, improve campaigns, and turn customer data into action.

Learn how Ask-First Commerce is shifting retail demand before the click—and what leaders can do to stay competitive.

Learn what customer data analytics is, how it works, and how teams use customer insights to guide decisions, improve experiences, and drive measurable business results.

What began as Jebbit’s zero-party data is now part of BlueConic’s agentic orchestration. Learn why intent alone wasn’t enough—and what completes the growth loop.

Learn what data activation platforms are, how they work, and why real-time customer data is essential for personalization, engagement, and growth.

Learn what a customer data warehouse is, how it works, and how it compares to customer data platforms for storing and activating customer data.

Know the best audience segmentation tools to help marketers segment customers, personalize campaigns & improve engagement. Learn how BlueConic’s customer data platform enables real-time segmentation.

Discover how BlueConic CDP integrations unify data across marketing, e-commerce, CRM, and analytics tools to deliver real-time personalization and customer growth.

AI: A Student's Guide to the Future of Data Technology

This webinar will explore how Black Friday Cyber Monday 2025 is changing the rules of growth. Watch how top leaders are navigating the season and what it means for your future.

Discover why static testing falls short and how AI-powered agentic personalization adapts in real time to drive better results.

See how marketers use AI-powered Next Best Action to drive upsells, retention, and engagement.

Discover how AI helps publishers make the right call—automatically, in real time.

Discover what Next Best Actioning is, how it works, and why leading B2C brands are using it to drive more efficient growth.

See how publishers are using AI to fix broken data workflows and fuel smarter audience engagement.

Discover how leading publishers are using AI to strengthen audience strategy, improve segmentation, and drive smarter growth.

Learn how to protect your content strategy from AI disruption in this webinar on AI search risks, audience retention, and future-proofing media businesses.

In this webinar, learn key retail trends for 2025, including the rise of retail media, AI's impact on growth, disruptions from new players, and next-gen loyalty programs.

Customer behavior prediction modeling uses data and machine learning for real-time personalization, improve segmentation, and optimize campaigns, helping marketers anticipate needs and reduce churn.

Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!

This holiday season, retailers should focus on providing valuable gift-giving inspiration, using tools like gift finders and quizzes, to engage customers for more effective marketing.

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

Get practical strategies for successfully harnessing the power of AI and ML for your business.

BlueConic Senior Pre-Sales Consultant Connor Bouthot and Director of Data Science Bart Leusink dive into how AI and machine learning can revolutionize the retail and consumer goods industry.

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

Find out how leveraging generative AI in tandem with a customer data platform like BlueConic can chart a new trajectory for marketing innovation.

Discover how micro-segmentation marketing uses data to create targeted customer groups, enabling personalized campaigns that boost engagement, retention, and ROI.

Discover some common mistakes organizations make when using AI with first-party customer data and how to overcome them.

Say hello to AI-powered features that can build full digital experiences in mere seconds.

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.